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Unfortunately for anyone who collects less popular characters/themes, here is the math:

Two pins are sitting for sale on a rack at the park: Simba and Ariel
Which pin sells? Ariel

Two pins are sitting for sale on a rack at the park: Simba and Tink
Which pin sells? Tink

Two pins are sitting for sale on a rack at the park: Simba and Stitch
Which pin sells? Stitch

Therefore, which pin will they make more of? Not Simba (or insert-your-preferred-character-here). It's just the math. And any company that wants to stay in business will make the same decision. If you make two different kinds of widgets and widget A sells 500 units and widget B sells 5 units, which widget do you put your resources into making and selling if you want to stay in business? The widget that sells.

Frankly, I'm amazed (and grateful) that any merchandise gets made by Disney of less popular characters - it's really a gift to the fans/collectors and I can't see a lot of other companies putting out merchandise knowing that there is a limited audience for it.

But as noted above, at least you alternately aren't flooded with pins by collecting a less popular theme/character (see impoverished collectors of: HM, Pirates, Stitch, Jessica, etc.) Me personally, I'm grateful with less pins released that I have to track down rather than more as I still have so many older ones left to find that I'm still trying to catch up on!